Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by being a key part as a forward-thinking member to help future-proof our digital marketing capabilities through AI-driven experimentation, insight activation, and global marketing enablement. You will work closely with global, regional and category teams to unlock the full potential of the ASICS brand and talent of the Marketing organization.  This role closely collaborates with the ASICS Digital team- as the marketing enablement partner helping to shape goals-setting, exploration, content optimization, and AI marketing adoption.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.  

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Responsibilities:

Advance AI-Driven Marketing Content Optimization:

• Translate AI-search trends and agent behaviors into actionable guidance for content strategy and campaign structure

• Conduct monthly AI visibility audits, establish benchmarks for brand presence and track performance over time

• Analyze shifts in AI-agent behavior, AI search summaries and automated recommendations to inform campaign planning and content structure

• Lead marketing experiments to improve digital consumer journeys by optimizing content sequencing, prompts and earned/owned content strategy

• Develop metadata, prompts and creative frameworks that align with AI-powered discovery (agent-enabled, zero-click, multimodal, voice search)

• Pilot marketing-owned, no-code CX content enhancements (surveys, gamification, overlays)

Scale GenAI Enablement Across Marketing:

• Drive marketing enablement and effective use of GenAI tools across the Global Marketing org to enhance content development, personalization and versioning

• Partner with creative and performance teams to embed GenAI-optimized content into cross-channel campaigns

• Create prompt libraries, best-practice playbooks and AI content testing frameworks tailored for key channels (email, paid, app)

• Track impact of GenAI content variations on engagement, conversion and loyalty KPIs-sharing insights and iterating

• Consistently consolidate GenAI learnings to empower Brand Communications and Membership Brand Experience to inform content guardrails and campaign applications

Turn Behavioral Insights into Marketing Strategy:

• Translate behavioral analytics, campaign engagement and VOC data into marketing actions:

• Improve overarching journey templates, conversion paths, content sequencing and retargeting logic

• Drive AI-enabled digital content planning and assessment process for top tier campaign launches, including simulating AI agent sessions using multiple platforms and providers in support of the global direction on agentic AI

• Drive development of dashboards and KPI frameworks that help marketers monitor performance across funnel stages and audience segments in alignment with our Digital Analytics Team, enable dashboards and KPI frameworks

• Identify high-performing evergreen journeys and develop scalable templates for key moments (e.g. sign-up, onboarding, reactivation)

• Act as a key stakeholder and provide input to our digital product department based on behavioral insights and evolving AI usage patterns to recommend refinements to email, app and site messaging

Champion Marketing-Enabled CX Innovation:

• Stay ahead of emerging tools and platforms marketers can directly test and action (e.g. voice-triggered flows, embedded search summaries, personalized offers)

• Develop POVs and test plans to adapt marketing content for future AI interfaces (e.g. multimodal inputs, voice-triggered journeys)

• Share monthly trend insights and competitive scans with Global Marketing to inspire testable actions

• Represent Marketing in global CX working groups and pilot teams to support scalable learnings with minimal dependency

*Other Duties and Responsibilities as Directed 

What we are looking for:

• Bachelor’s degree with a focus in Marketing, Business, or related field. 

• Strong understanding of digital marketing principles, KPI’s, marketing analytics and consumer lifecycle strategy and reporting

• Deep curiosity and fluency in AI-related trends (search, agents, personalization, content automation)

• Excellent verbal and written communication skills

• Highly collaborative, with the ability to synthesize insights and guide cross-functional action.

• Comfortable managing multiple priorities in a matrixed, fast-paced environment

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office the gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

How to Apply

Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.

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