Research and Data Analysis - Sales Division [Rakuten Payment]

Job Description:

■Mission
Rakuten Payment provides cashless services that are close to users under its "Unparalleled Open Strategy". 
This position will be responsible for research, data analysis, design, and implementation of measures (e.g., marketing measure planning, customer engagement enhancement, etc.) to accelerate activities mainly on the business-to-business side of each service/product.
The actual outputs required include the extraction, processing, aggregation, analysis, and suggestion of sales promotion data for merchants, as well as the planning of measures based on the analysis results.
We help our partners expand their business with strategic considerations based on data obtained from research and analysis of Rakuten Payment users and Rakuten Group's vast database.

■Department Introduction/Organizational Structure
Data Marketing Department is part of the Sales Division and is responsible for supporting partner companies in increasing sales and profits through data analysis and research.
The department has many employees in their 20s to early 30s and works in small teams according to their roles, making it a very open-minded department.

■Background of recruitment
Rakuten Payment has a large number of payment services, and the number of our partners is increasing every year.
To support our partners, it is essential for us to communicate closely with each company through data analysis and research.
We are looking for team members who can help us to strengthen our department.

■Specific Job Descriptions
(1) Customer data analysis
・Provide support for overall marketing initiatives (strategy development, KPI setting, planning, verification, improvement proposals, etc.) of partner companies through data.
・Conduct interviews and reporting directly to partner companies in close cooperation with sales representatives.

(2) Marketing research
・Conduct user surveys of Rakuten members for partner companies and contribute to the marketing of partner companies.
・ Planning and operation of new research system utilizing Rakuten Group's media

*The selection process for (1) and (2) will be based on the suitability of the candidate.

■Requirements
(1) Customer data analysis
・Practical experience (2+ years) creating reports using PowerPoint and Excel 
・Big data aggregation skills and practical experience (2+ years) 
・Skills to analyze clients' current situation and propose solutions

(2) Marketing research
・Practical experience creating reports using PowerPoint and Excel
・Practical experience in consumer research at a research company

(1) and (2) are common
・Experience in managing and training members as the head of an organization, regardless of size
・English proficiency of TOEIC 800 or above, or motivation to obtain an equivalent score within 2 years of joining the company

■Nice to have
The following work experience can be utilized (at least 2 years of work experience is preferred) 
・Analysis of POS data with ID, access log data, etc. 
・Data analysis at a research institute or consulting firm 
・Big data cleansing and master maintenance

■What kind of career you can build
The element of visualizing data and using it as material for decision-making in corporate management and service operations is an effective skill for career development.
You will be able to engage in both the skills of compiling actual data and client work in a well-balanced manner.

■Message from Hiring Manager
Under the circumstances where it is difficult to differentiate ourselves only by providing point and payment services, data utilization → solution provision is an important element of our growth strategy.
We are looking for people who can contribute to the business performance of our partners and also aim to improve their skills to strengthen their own competitiveness. We look forward to hearing from you.

■Company Introduction
Rakuten Group's basic management philosophy is "Empowering people and society through innovation," and the Group provides more than 100 million Rakuten members with more than 70 services, including Internet shopping malls such as Rakuten Ichiba and Rakuten Travel, financial services such as Rakuten Card and Rakuten Bank, media services, and professional sports. At the same time, we have built a strong business model called "Rakuten Ecosystem," which organically links users with various services.
As a member of the FinTech Group Company, Rakuten Payments, Inc. provides a variety of payment-related services, including Rakuten Pay, Rakuten Edy, Rakuten Cash, Rakuten Point Card, and Rakuten Check, as well as marketing solutions that combine these services with Rakuten Group assets. Rakuten Group's assets to these services. In addition, we will create numerous innovations in "finance × intra-group domains, including finance and commerce.
We are working toward a world where anyone, anywhere can enjoy the same value through the power of technology.
With the rapid expansion of the digital domain in society, we aim to connect the Internet and the real world more seamlessly through payments, and to enable all people to use technology to lead their daily lives safely, securely, and more comfortably.
We are aiming for such a society, and we would like to work together to address the various problems faced by people everywhere and move toward the next stage.

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